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Usman Masood tech youtuber filmmaker and Founder of Creative Engine video production and advertising agency lahore

Creative Director

4 Years

Brand Strategist

2 Years

advertising agency lahore

Content Creation

4 Years Experience


5 Years Experience


2 Years Experience


3 Years Experience

Let's work together and make a big change

Of course, there’s so much more to me than just a few fancy titles. 

To bring inspiration, awareness to change brand growth mindset in Pakistan.

To change small startups into a bigger brands, and tell the stories that hit every heart.

Change your company into a Brand

through inspiration

My Rules

Create and craft unique ideas to tell better stories that connect hearts, not the pockets.

My Service

My Clients

Know More About me

Founder of Creative Engine, always ready for creative projects from brand strategy to video production. I have been working as a strategist on branding, marketing, & advertising projects. I am a WordPress designer, Content Creator, Videographer, Visual Designer, and Film Director. I am always interested in creating and crafting unique ideas to tell better stories and connect hearts not the pockets. With this mindset, I have set up Creative Engine. As the name suggests we empower underdog brands and startups with artistry and innovation. Our approach is rooted in Content Creation & Creative Strategy, we use our expertise to create sustainable branding & marketing strategies to increase ROI by keeping a close eye on SEM and KPIs to deliver on SMART goals.

Brand Strategy
Website designing
Content Creation
Digital Marketing
Usman Masood tech youtuber filmmaker and Founder of Creative Engine video production and advertising agency lahore


5 Years


4 Years

First, I am a YouTuber!

I am proud to say that after Allah’s blessing and prayers of my mother, YouTube makes me who I am today, in the process, I lost 2 channels to hackers. There is so much I have learned from making videos on youtube like:

  • Create mainly explainer videos related to gaming computers
  • Amassed 8K+ subscribers (300k+ views; 30-60% engagement)
  • Spearheaded partner campaigns with Fiverr, Tenoreshare & more

My YouTube


Creative Engine YouTube

Enguagement Rate
0 %


We serve our clients in a friendly environment. focusing on strategy first, then design and Production

Web Designing

  • Portfolio Website
  • Services Website
  • Ecommerce Website

Brand Design and Strategy

  • Strategy
  • Identity
  • Packaging

Video Production

  • Promos
  • Commercials
  • Documentaries


Muhammad Usman Masood is a Pakistan Tech Youtuber and Creative Director. He talks about Gaming PCs, brand strategies, digital marketing and video advertisements. He is a founder and CEO of Creative Engine, A branding and advertising agency in Lahore, Pakistan.

According to the published interview article, He said, “I am proud of my Rescue 1122 documentary” and added, “My First self Introductory video is what I like the most as my first big client came from that video.”

He is known for his youtube videos either on the topic of gaming pc’s or brand strategies. He uploads videos from two different youtube channels and writes articles on different platforms.

Usman Masood makes videos on tech and business.

He studied in university of management and technology, Lahore

His education degree is bachelors in mass communication with film and theatre as a major

Easiest and quickest way to contact Usman is message him on Instagram or comment on YouTube. He will surely reply back.


What you say is not a brand it’s a company. A brand is what your customers say about you and company.

Steps to develop and write a brand strategy

  1. Audit your current branding and marketing strategy.
  2. Develop your buyer persona.
  3. Determine your business’ mission and vision.
  4. Identify and analyze your competitors.
  5. Audit your current branding and media campaigns.
  6. Develop your brand identity.
  7. Set-up your website.

Creative-engine.pk is a Branding and Advertising agency. Specializing in Video Production, Brand Identity, Design, and Strategy. Creative Commercial Advertising and Visual Designing are now the key success factors to gain new customers for either B2C or D2C brands.

A brand identity which communicates directly to the human heart and aligns with the reality of who you are, what your values, mission and motives are.

  1. Identify the Audience.
  2. Craft Persuasive Message.
  3. Positioning.
  4. Highlight The Best.
  5. Catchy Identity
  6. Audience Interaction System
  7. Be Your Own Brand Ambassador.


  1. Meaningful
  2. Distinctive
  3. Accessible
  1. Identify who you are as a brand.
  2. Complete a SWOT analysis.
  3. Identify targeting customer.
  4. Develop mission and values.
  5. Experiment with tone of voice.
  6. Inject brand’s personality.
  7. Create brand guidelines.

Brand Development Strategy Steps

  1. Consider your overall business strategy.
  2. Identify your target clients.
  3. Research your target client group.
  4. Develop your brand positioning.
  5. Develop your messaging strategy.
  6. Develop your name, logo and tagline.
  7. Develop content marketing strategy.
  8. Develop website.
  9. Build marketing toolkit

  10. Implement, track and adjust.

  1. Understand your audience and set campaign goals.
  2. Stay on brand, and nail down your message across videos.
  3. Make sure your video budget makes sense.
  4. Optimize your videos and target each channel.
  5. Test and Test again.
  6. Don’t forget TV ads

Creating Great Video requires

  • Structure.
  • Story.
  • Quality.
  • Versatility.
  • Positioning.

Key Elements of Creating Promo Video

  • A Hook.
  • Video Introduction.
  • Delivery.
  • Bonus/Offer.
  • Call to Action.


17, Molana Shokat Ali Road, Faisal Town, Lahore

Let's work together and make a big change

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