loader image

Everything you need to know about video production

Lights, camera, action! —these three words signal the beginning of an exciting journey of the video production process. In today’s era of video content dominance, whether it’s for marketing, entertainment, education, or documentation, understanding video production is not just a skill; it’s a necessity.

What is video production?

Video production is a creative and technical process that turns ideas into captivating moving images. From movies to online videos and corporate presentations, it’s the force behind the stories that shape our world. But what’s involved in creating a great video? It’s more than just hitting record and hoping for the best. Video production is a well-organized journey, turning an idea into a finished product ready to be shared.

Before diving into the world of Video production let’s differentiate between Video production and Videography!

video production

Video Production vs Videography

The video production process includes three key phases: pre-production, production, and post-production. In pre-production, you plan, develop the concept, create a script, and assemble your team and resources. During production, you capture the footage and audio, which involves setting up the scene, directing actors, and operating the camera. Finally, in post-production, you edit the video; and add effects, graphics, and audio to create the final version. The goal of video production is to compliment brand, increase awareness and achieve brand marketing objectives.

Videography is the recording of video footage. Videographers may work in a variety of settings, including television, film, and corporate video production, as well as weddings, events, and other special occasions. They may also specialize in specific types of videography, such as documentary, commercial, or educational videography. The goal of videography is to capture and preserve memories, tell stories, and communicate ideas through moving images.


Pre-production is the planning stage of video production. It’s where you develop the video concept, create a script, and assemble your team and resources. In this phase, you identify the video’s purpose, target audience, style, and message. You also create a script to guide production. Pre-production is vital for smooth production and ensuring you capture the needed footage for a high-quality video. This phase involves writing the script, getting equipment, Storyboarding, and many more phases.

pre production

Let’s dive into the essential steps of the pre-production phase, where ideas take shape, plans are formed, and the groundwork is laid for a successful video project!



Scriptwriting is the process of crafting the text for films, TV shows, plays, and more. It’s a blueprint for the story, outlining dialogue, actions, and other details. It creates a structured and engaging story with clear characters and a narrative. The script also describes the setting, character actions, and dialogue. Scriptwriting is often a collaborative effort with a team of writers or a single writer. It’s a crucial part of audio-visual production, influencing casting, locations, and design. A well-written script ensures the final product is captivating and effectively conveys its message.

Screenplay writing

A screenplay, also known as a script, is a written document that maps out the story, dialogue, and key elements of a film, TV show, play, or similar media. Screenplays follow a specific format with standardized elements like scene headings, character names, and dialogue. This formatting helps industry professionals, such as directors and actors, easily understand the content.


Screenplay writing
Mood Board

Mood board

A mood board is a visual tool made of images, colors, and elements used to show the project’s style. It’s often used in design, fashion, and advertising for brainstorming and presenting ideas. This board combines various visuals like photos and clippings to create a unified style. Its purpose is to visually represent the project’s look and guide the creative process. Mood boards inspire designers, show clients ideas, and ensure the final product matches the desired style.

Story boarding

A storyboard is a visual guide for a film, TV show, or other project, breaking down the story scene by scene. It’s made during pre-production to plan and visualize shots. A typical storyboard includes sketches showing each scene’s key elements, with notes about the action and dialogue. This tool helps plan and convey the project’s visual and narrative direction to the production team. Its purpose is to provide a clear visual representation of the story, plan shots, communicate the director’s vision, and ensure the final product matches the desired style and story.

story boarding


Animatics are animated storyboards used to plan timing and pacing in audio-visual projects. They’re made during pre-production. Animatics are essentially animated versions of storyboard sketches, synced with a rough audio track that includes dialogue, sound effects, and music. They help plan and communicate timing to the production team. The purpose is to provide a rough animation to evaluate and refine timing and pacing, ensuring the final product matches the desired rhythm and pacing.

Visual treatment

A visual treatment is a detailed document made during pre-production that defines the look of a film, TV show, or other visual project. It guides design choices throughout production. This document describes the project’s style, specific details about characters, costumes, sets, and props, and may include concept art and mood boards. The purpose is to provide a clear blueprint for the visual aspects, ensuring everyone on the team shares the same vision. This avoids misunderstandings or design inconsistencies and ensures the final product matches the desired aesthetic.

visual treatment

Equipment selection

Video equipment includes tools to capture, record, and edit videos, like cameras, microphones, and lighting gear. Cameras are vital for video capture, coming in various types for different needs. Microphones capture audio, with options like lavalier, shotgun, and boom microphones. Lighting equipment illuminates scenes and creates visual effects, including lights, gels, and filters. In addition to these basics, video production may use various accessories like tripods, stabilizers, monitors, and video editing software, chosen based on the production’s unique needs and goals.

 As the pre-production phase unfolds, ideas become solid plans, locations are scouted, and the cast and crew are assembled. Once the groundwork is in place, it’s time to transition from planning to action as we move into the exciting world of production. This is where the magic truly happens, where cameras roll, lights shine, and the story comes to life before our eyes.

Set designing

Set design is about creating the visual world of a film, TV show, play, or other media. This means designing and making the sets, props, and physical elements in line with the project’s style. Set designers collaborate closely with the director and the production team to achieve the desired look and atmosphere. This involves research, sketches, detailed plans, and coordination with other departments like construction and lighting. Set designers may also handle the decoration and furnishing of the sets.

set design


Video production

Production is the phase where the actual video is shot. It involves capturing footage and audio using cameras and other equipment, using techniques like lighting and composition for engaging videos. In this phase, you set up the scene with props and costumes, operate the camera and equipment, and ensure proper lighting and positioning. You also direct actors, guiding them to perform naturally and correctly, making adjustments if needed. After capturing the footage, it’s reviewed for quality and goal alignment. If necessary, reshoots or additional footage are done. Production is a critical part of video creation, demanding planning, coordination, a skilled team, and the right equipment for high-quality results.

 Now let’s check what goes behind the production process:


Composition is the skill of arranging visual elements in an appealing way. It involves placing objects, using color, contrast, and other techniques to create an engaging image. In photography and videography, it means arranging elements within the camera frame, including size, spacing, negative space, and other techniques for balance. Composition also includes using color and contrast for emphasis, harmony, or other desired effects, resulting in a cohesive and engaging image.

Video composition
Lighting on set


Lighting is using light to achieve visual effects in a scene or photo. In photography and videography, it blends natural and artificial light to set the mood and atmosphere. You can use various techniques and equipment, like sunlight, studio lights, or flash units, based on the shoot’s specific needs. Natural light provides a soft, natural look, while artificial light offers precise control. Factors like light direction, intensity, and color influence effects like highlighting, shading, and contrast in the image.

Audio & Boom Operations

Audio is all about sound. In photography, sound isn’t a big concern because the focus is on visuals. But in video production, audio is crucial for an immersive experience. Different audio equipment like microphones and mixing boards are used, chosen based on the project’s needs. Techniques like using multiple microphones for different sources and sound-blocking methods are applied to capture high-quality audio during Film and video production

Boom Operation

Boom operation uses a long pole with a microphone to capture audio in film and TV. A boom operator holds and places the microphone as needed to get the right sound. They collaborate with the director and sound mixer to ensure the microphone’s position and sound capture are correct. Boom operation demands technical skills, physical stamina, and precision to position the microphone accurately, move it smoothly, and follow the scene’s action and dialogue.



Cinematography is the art of recording visual images and audio for films and TV. It uses cameras, lighting, and equipment to create the desired effects and tell the story through moving images. Cinematographers, also called directors of photography, oversee the visual and technical aspects, aligning with the director’s vision and the production’s style. They collaborate with the director, production designer, and the team to plan and execute these aspects, including location scouting, camera operation, and working with actors and crew to achieve the intended effects.

Production design

Production design creates the visual style of a film or TV show. It includes designing sets, costumes, props, and physical elements in line with the director’s vision and the production’s style. Production designers work with the director and the team to achieve the desired look. This involves research, sketches, and detailed plans for building and dressing sets, costumes, and props. They also coordinate with other team members and may handle acquiring furniture, vehicles, and special effects to achieve the intended visual effect.


As we move from the excitement of the production phase, where you capture the magic on camera, we’ll transition to the equally vital post-production phase. This is where raw footage transforms into a polished masterpiece through the power of editing, sound design, and creativity.

Post Production

Post-production is the final video production stage. Here, raw footage is edited and improved to create the final video. The process involves reviewing, organizing, and making adjustments to the footage. This includes cutting and splicing, using video editing software, and adding special effects and graphics to enhance the visual impact. After editing, the video is evaluated for quality and goal alignment. Any necessary changes are made at this stage. Once complete, the video can be shared online or on social media. Post-production transforms raw footage into a polished, professional video.


Let’s dive into the essential steps of the pre-production phase!


Animation is about making things appear to move by quickly showing a series of slightly different images. These images are called frames. Animation can be done in various ways, including hand-drawn, computer-generated (CGI), and stop-motion techniques. Hand-drawn animation involves drawing characters or objects and making slight changes for each frame. CGI uses computer software for more control and realistic effects. Stop-motion means physically moving objects or puppets and capturing one frame at a time. Playing these frames quickly makes it look like things are moving. Animation is used in TV, film, video games, and more.

video editing

Video editing

Video editing is the process of refining footage to create a smooth, polished video. It’s usually done with software like Adobe Premiere Pro or Final Cut Pro. Editors choose the best shots, trim unnecessary parts, and arrange the remaining clips logically. They also add special effects, graphics, and audio using the software. After editing, the video is reviewed for quality and alignment with goals, making any needed changes or revisions. Video editing refines raw footage into a professional, engaging video.

Motion graphics

Motion graphics are animated visuals used for effects and information. They’re made with software like Adobe After Effects or Cinema 4D, often in TV, film, commercials, and videos. Motion graphics create various effects like titles, transitions, and overlays. They’re also used for animated graphics such as charts, diagrams, and maps to present information clearly and engagingly. Motion graphics can be combined with other types of animation, like hand-drawn or computer-generated, for a wider range of creative options and unique visuals.

motion graphics
Sound design

Sound design

Sound design is crafting and using audio in a film or TV show. It includes choosing, creating, and arranging sounds that match the director’s vision and the production’s style. Sound designers work closely with the director and the team to create the desired audio atmosphere. This involves research, sound effect creation, and sound mixing to make a complete, immersive audio experience. They also coordinate with composers and other team members to blend music and audio elements seamlessly with dialogue and sound effects. Sound designers may acquire audio elements like sound libraries.

Video distribution

Video distribution means sharing video content. You can upload it to video-sharing sites like YouTube or Vimeo, or post it on social media like Facebook or Twitter. Different distribution methods are used based on the video’s goals and audience. Business videos can go on the company’s website or social media, while TV shows get distributed through networks or cable channels. Videos can also be shared through traditional means like DVD or Blu-ray or paid streaming services such as Netflix or Hulu.

video distribution
media buying

Media buying

Media buying is about purchasing advertising space on various platforms, like TV, radio, print, or digital. Media buyers research and choose where to place ads, negotiate prices and terms, and oversee the process. They research to find the right audience and the best media outlets, which may involve market data and surveys. Once outlets are selected, they negotiate terms, including when and how ads will be shown. After purchasing, they manage the process, track ad performance, and make adjustments as needed. Media buying is selecting, buying, and overseeing ad placements.


As we end our look at the process of video production, it is clear that video production is a mix of creativity and technical skill. From the idea to the final video, each stage is important. You’ve seen the planning, excitement, and magic of it all.

As we end our look at the process of video production, it is clear that video production is a mix of creativity and technical skill. From the idea to the final video, each stage is important. You’ve seen the planning, excitement, and magic of it all.


In the world of video production, the journey from concept to the final cut is an adventure like no other. We’ve taken a comprehensive look at the intricate steps involved in bringing your vision to life, from the planning and creativity of pre-production to the excitement of production, and finally, the refinement and artistry of post-production. It’s a journey that requires dedication, teamwork, and an ever-evolving skill set.

But remember, video production isn’t just for Hollywood professionals. With today’s technology, anyone can be a storyteller. Whether you’re a novice with a smartphone or a seasoned videographer with high-end gear, the process remains the same. It’s about turning ideas into moving images, capturing moments, and crafting narratives that resonate. As we conclude this exploration of video production, we hope you feel inspired and equipped to embark on your creative endeavors. The tools, knowledge, and best practices shared here are your companions on this journey. So, go ahead, grab your camera, hit that record button, and let your unique vision come to life. The world is waiting for your story to be told.

Happy filming!

Our Showreels


Creating lasting impact on your customers

Before Creative Engine: mediocre designs, Internal bottlenecks. Videos that don’t perform. Your time, and your effort. Yikes, what a headache…

After Creative Engine:  Fully managed from ideation to production. Affordable, Eye-catching, & bring Results for companies in every industry, across the globe.

Brands we have worked with

Creative Engine - Design Showreel - A video production and brand advertising agency lahore, Pakistan
Play Video about Creative Engine - Design Showreel - A video production and brand advertising agency lahore, Pakistan
Creative Engine - Video Production Showreel - Video Production, Videography, Brand Advertising Agency, Lahore, Pakistan
Play Video about Creative Engine - Video Production Showreel - Video Production, Videography, Brand Advertising Agency, Lahore, Pakistan

Making Experiences

Play Video about creative engine video production and brand advertising agency lahore, Pakistan. Product photography bts
Play Video about corporate video production and videography services by creative engine video production and brand advertising agency lahore, Pakistan.
Play Video about tvc and dvc video production and product videography services by creative engine video production and brand advertising agency lahore, Pakistan.

Contact Us

Say Salam, and Let's Work Together​

Creative Engine - Video Production and Brand Advertising Agency Lahore

We love to hear from our adoring clients. Feel free to send Bogies in our direction. We have some Engines to clamp those too (if they are not empty)

Contact Us