Advertising Agency Lahore

Creative Engine. Branding and Advertising Agency Lahore

Video Production and Advertising Agency Lahore

Creative Engine

Video Production and Advertising

As a creative branding and advertising agency Lahore. We help companies in Video Production, advertising, and Brand Strategy. We have a professional videographer and video production team to help you make the best advertising video for your company and brand. The advertising agency team is always ready to take creative commercial advertising and visual designing projects.

 

media agency

you just have to tell your need we will make it possible for you on the best budget. whether you are looking for an explainer video, corporate video, or professional videography in Lahore. we are a video production company and media agency that will help you out with your upcoming video projects.

video production company

We specialize in Video Production and Brand Strategy. Nowadays creative commercial advertising and visual designing are the keys to success. It helps you tell your story reach new customers whether you’re a B2C or D2C brand. 

 

videographer in lahore

As a full-service creative digital agency, we help you reach your targeted goals through Video Advertising and Robust Brand Messaging. We help Brands and Businesses Gain a Competitive Advantage in the Connected World.

Commercials

  • Product commercial
  • Services commercial
  • Story Commercial

Promo Videos

  • Website Header
  • Bumper Video
  • Advertisement video

Brand Videos

  • Interviews
  • Testimonials
  • Sponsorships

Corporate Videos

  • Company Profile
  • Explainer Video
  • Internal/External Video

Full-Service Video Production

Video has the amazing power of engaging and converting customers faster. You might ask Why? Because video build trust according to amazon two thirds of consumers have bought a product online as a direct result of watching a video.

video production services

video content now plays an important role in the consumer journey, influencing brand discovery, consideration, and purchasing decisions.

Pre-Production
Scripting + Screenplay + Storyboarding 90%
Production
Recording and Shooting 95%
Post Production
Editing + Color grading + VFX/SFX 88%
Digital Distribution
Social and Digital Platforms 85%

Creative Team

Usman Masood

Founder and Chief Strategist

Haseeb Mir

Creative Director

videographer

Ali Hamid

Animation Expert

executive producer video production and advertising agency lahore

Saad Waqas

Executive Producer

Project Process

Advertise, Analyze, And Optimize!

PHASE 1

Analysis & strategy development

Stage 1

Analysis of business and communication goals

Analysis of communication materials

Competitive analysis

Target audience analysis: needs and barriers, cultural insights and trends

Stage 2

Development of a brand platform: mission, vision, values, functional and emotional benefits, brand idea, brand character

 
 

PHASE 2

Visual brand concept & Visual identity

Stage 1

Visual brand hypotheses

Identification of communication channels

Stage 2

Basic elements of identity: colour palette and typography, module grid, graphics, photography, video etc.

Design of communication materials: print and digital. Environmental design, advertising, signage, packaging, digital artworks etc

PHASE 3

Implementation of visual identity

Stage 1

Support for the visual brand strategy on every stage of implementation

Stage 2

Curation/audit of visual identity development

Recommendations on further development 


PHASE 4

Marketing & Awareness

Stage 1

Strategizing social pages according to visual identity of brands, automate bot installation, CRM, SEM setup

Stage 2

Curation/audit of advertisement RIO 

Recommendations on further development

Have Questions About video production and Advertisement?

Video production or Film production is basically the process of ideation, planning and execution of a video. It have 3 phases:

  1. Pre-production
  2. Production
  3. Post-production.

Media production is the art of Storytelling through film and sound using communication tools and mediums. It's a broader term as compared to video production as it includes:

  • Film and visuals
  • Radio and Podcast
  • Content and Blogs

Video and Film production have 3 phases:

  1. Pre-production
  2. Production
  3. Post-production.

Media Production have 5 phases:

  • development
  • pre-production, production
  • post-production
  • distribution.

Each stage has a different purpose and goal. What are the 5 stages of media production?

The video production process consists of 3 main steps:

  • Pre-production, which is the planning stage for mapping out your strategy, scripting, storyboarding and screenplay writing for the video.
  • Production is the Recording where video will be recorded.
  • Post-production Phase involves editing, music mixing and adding visual effects.

4 types of Advertising
  • Display Advertising.
  • Video Advertising.
  • Mobile Advertising.
  • Native Advertising.

5 Popular mediums for advertising.

  • TV/Radio Advertising.
  • Press Advertising.
  • Direct/Mail Advertising.
  • Outdoor Advertising.
  • Digital Media Advertising.

The 5 Types of Videos are used for indirect advertising.

  • Educational Videos. 
  • Testimonial Videos.
  • Informational Videos.
  • Documentary
  • Entertainment Videos.

 
Here are common and most used techniques used by the advertisers to achieve desired results.
  • Emotional Appeal.
  • Promotional Advertising.
  • Bandwagon Ads.
  • Factual Ads.
  • Unfinished Ads.
  • Non-ad (Story)
  • Weasel Words.
  • Endorsements and Association ads.
  • Complementing the Customers.
  • Competitional Ads
  • Pyramid Effect Ads

Company profile video is a video that showcases who you are as a company and what you do as a brand. Company Profile video tells a story that you want your customers to believe in like:

  • company's purpose
  • history
  • Mission
  • Products and services
  • Achievements

A video testimonial is a video of a customer or client praising a company. In most cases, they talk about how that company's product or service has helped them solve a problem. They might discuss who they are, how they use the product or service, and what they like about the company.

Pitch video is visual sales pitch. It's a condensed sales presentation that explains the nature and the benefits of your business, product or service. They're usually under 3 minutes or less to keep your prospects interested. There are two ways to produce Pitch video:

  • Explainer Video
  • Lead Speaker Video

Video that promotes a product, service or brand. Video that pushed out to audience backed by media spend. The goal of a video commercial is to raise awareness, acquire new leads, nurture existing ones and increase conversions.

Video bumpers are short up to 10 seconds in duration. These video clips typically show the brand, company or a person to create hype if played as single video and worked as a hook if combined with the video and most optimal position of bumper videos are at the start, middle, or end of the video.

A paid promotional content media designed to raise awareness and hook potential customers to buy the product or used for lead generation. This is called native advertising as it is designed to match the visual design and function of natural content, appearing in your feed of recommended videos and posts.

 
Non-ad or non-commercial advertising are sponsored by a charitable institution or political organization. The main purpose of these ads is to create awareness, raise funds, and change consumer behavior.

 
In simplest word its called as a propaganda advertising. where feelings of public is exploited for the desired output, moreover it is used to build popularity of an unpopular product by showing masses of people using, wearing, adopting certain culture or product which made them feel to be on the winning side, not on the losing side.

Weasel words, or phrases, are used in marketing/advertising in order to avoid making a direct statement or promise, which is also know as puffery advertising. a promotional content that makes broad exaggerated or boastful statements about a product or service that are subjective (or a matter of opinion), rather than objective (something that is measurable), and that which no reasonable person would presume to be literally true.

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